Our society is continually changing. With rising life expectancy people experience their higher age in good health and accordingly wish to look fresh and young. It is not surprising that people`s aesthetic demand on their self-perception is continually increasing due to our visually oriented society. In a time of capricious weather conditions, serious air pollution, changing lifestyles and nutritional habits the need for an intensive and balanced skin and beauty care is quite understandable and not at all an upper class privilege anymore.
Nowadays aesthetic medicine plays more and more an important role since it improves ones optical appearance as well as self-esteem and well-being.